Adobe and LinkedIn have teamed up to help marketers keep pace with artificial intelligence. On June 16, 2026, the two companies launched AI Essentials for Marketers, a free training program built to give marketing professionals the practical AI skills their roles increasingly demand.
The timing is not accidental. Demand for AI literacy in marketing has surged. Job postings for marketing roles that require AI skills have more than doubled in the past year, rising 113 percent, a clear signal that working comfortably with AI is becoming a baseline expectation rather than a nice to have.
What the program includes
AI Essentials for Marketers centers on four role based courses available in 47 languages, delivered in short, social first formats designed for people who do not have hours to spare. The courses are free on LinkedIn Learning, with deeper hands on use cases and expanded material hosted on Adobe Experience League. Learners who finish earn certificates they can display on their LinkedIn profiles, and the program draws on hundreds of hours of video and guidance from marketing and technology experts.
Built for every kind of marketer
The training is aimed at marketing professionals at any stage of their career, across digital marketing, content and creative, social and communications, and data and analytics. The message from both companies is that AI is no longer the preserve of technical specialists. Adobe framed the effort as more than learning new tools, describing it as a chance to rethink what creativity, strategy, and customer relationships look like in an AI driven era. LinkedIn made a similar point, saying the goal is to put AI skills within reach of every marketer rather than a select few.
Why it matters
The scale of AI adoption gives the initiative weight. Adobe says 99 percent of Fortune 100 companies already use AI inside its applications, and LinkedIn Learning now carries more than 25,000 courses, around 2,300 of them focused on AI. A free, structured path aimed squarely at marketers lowers the barrier to entry at a moment when the skills gap is widening. For marketing teams, the question is shifting from whether to build AI fluency to how quickly they can do it, and programs like this make the answer far more achievable.