Branding

Brand strategy, identity, and reputation.

KFC Bets on a Full Brand Evolution to Lead Modern Fried Chicken

KFC is undertaking a global brand evolution across its menu, restaurants, and visual identity, framed as a real business strategy to define what modern fried chicken looks like. Here is what is changing and why.

Media Broker Daily Editorial · June 17, 2026

Hyundai Motor America chief marketing officer

Branding

How Hyundai Plans to Turn Its World Cup Sponsorship Into Lasting Brand Fandom

Hyundai is treating its official 2026 World Cup partnership as a year round branding play, pairing splashy films with fan fests, youth camps, and creator content built to earn fandom rather than a single ad moment.

Media Broker Daily Editorial · June 4, 2026