Campaigns, channels, and the business of marketing.
AI marketing agents are everywhere, but most teams are not ready for them. Before buying autonomous tools, build the data, process, governance, and integration foundation that decides whether an agent creates value or just makes mistakes faster.
Media Broker Daily Editorial ·
AI is transforming brand marketing from planning to personalization, and the brands that stay ahead are the ones using it with intent. A practical way to see more clearly, move faster, and scale smarter, without losing the human judgment that makes marketing work.
Media Broker Daily Editorial ·
Adobe and LinkedIn have launched AI Essentials for Marketers, a free training program that gives marketing professionals the practical AI skills now in soaring demand, with role based courses in 47 languages and certificates for LinkedIn profiles.
Media Broker Daily Editorial ·
Before a message reaches a person, it now has to win over a machine. As algorithms become the gatekeepers of reach, the hardest part of adapting is not the technology, it is the willingness to rebuild how marketing works.
Media Broker Daily Editorial ·
Hyatt has created a regional marketing and loyalty leadership role for Europe, the Middle East and Africa, appointing a luxury hospitality veteran to sharpen brand positioning and accelerate membership growth as the group expands across the region.
Media Broker Daily Editorial ·
ClassPass spent 50 million dollars on marketing in 2025, wagering that filling studios with brand new customers expands the market instead of competing with its own partners.
Media Broker Daily Editorial ·
The 2026 World Cup will test whether brands can turn sponsorship spending into measurable results, as impressions lose ground to deeper proof of impact.
Media Broker Daily Editorial ·