Martech, platforms, and the tools shaping marketing.
The marketing segment has organized how brands talk to customers for a generation. MoEngage just bought AI startup Aampe in an all cash deal to bet that it is finished, replaced by a world where a dedicated AI agent makes decisions for each individual customer rather than a broad group.
Media Broker Daily Editorial ·
Media buying is a frantic juggling act across a dozen disconnected platforms. Concord just raised 3 million dollars to hand that manual loop to AI agents, turning a campaign brief into live campaigns across DV360, Meta, Amazon, The Trade Desk, and more, with early users reporting up to 70 percent time saved.
Media Broker Daily Editorial ·
Google has clarified its stance on llms.txt, the file meant to feed AI systems a curated summary of your site. The verdict, Google Search ignores it entirely, it neither helps nor hurts your rankings, and you are free to use it for other AI platforms that actually read it.
Media Broker Daily Editorial ·
AI marketing agents are everywhere, but most teams are not ready for them. Before buying autonomous tools, build the data, process, governance, and integration foundation that decides whether an agent creates value or just makes mistakes faster.
Media Broker Daily Editorial ·
Adobe and LinkedIn have launched AI Essentials for Marketers, a free training program that gives marketing professionals the practical AI skills now in soaring demand, with role based courses in 47 languages and certificates for LinkedIn profiles.
Media Broker Daily Editorial ·
Heading into 2026, marketing performance comes down to the stack behind it. A practical guide to the SEO, advertising, media buying, analytics, and AI tools that turn effort into measurable results this year.
Media Broker Daily Editorial ·