Content, creative, and editorial strategy.
Roku has hired longtime NBCUniversal executive Ari Perler as head of content strategy, placing him at the meeting point of programming, product, and analytics. The move signals a platform that plans to compete on intelligence about its audience rather than raw content spending.
Media Broker Daily Editorial ·
TNL Mediagene has been picked as one of eight Taiwan media organizations for the FT Strategies AI Lab, a three month program backed by the Google News Initiative. The selection is a window into how disciplined publishers are learning to put AI to work without losing reader trust.
Media Broker Daily Editorial ·
Beneath glowing marquee letters and rows of wine barrels at City Winery, hundreds of marketers gathered to honor the year's best work, the morning after the Knicks ended a 50 year title drought. Inside a luncheon where grit, chemistry, and one simple question stole the show.
Media Broker Daily Editorial ·
Search is splitting into two worlds, the ranked results page and the AI generated answer. This is the complete readiness playbook for winning both, covering structure, schema, internal linking, AI crawler access, measurement, and the governance that makes it stick.
Media Broker Daily Editorial ·
Before a message reaches a person, it now has to win over a machine. As algorithms become the gatekeepers of reach, the hardest part of adapting is not the technology, it is the willingness to rebuild how marketing works.
Media Broker Daily Editorial ·
AI assistants now answer questions by naming only a few brands, not by listing links. That forces a shift away from ranking for keywords toward building the credibility and context an AI system needs to recommend you.
Media Broker Daily Editorial ·