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The creator economy is barreling toward a valuation of nearly half a trillion dollars by next year, yet many brands are still struggling to translate that spending into meaningful results, according…
Paul ·
Walmart delivered a strong earnings update on Thursday, lifting its full-year sales and profit guidance on the back of a rapidly expanding advertising unit and a resilient ecommerce operation. Accord…
Paul ·
Toy brand Sticki Rolls is working to convert a wave of YouTube-driven attention into a lasting collectible franchise aimed at Gen Alpha consumers, according to Digiday. The company's strategy centers…
Paul ·